The convenience sector is seeing significant growth and according to analysts this trend is set to continue.
Shoppers visit stores for top-up trips throughout the week. David Roberts says: “One of the reasons for the growth in convenience is consumers’ top-up visits are significantly on the increase. The growth in online grocery shopping is adding to consumers’ need to make more frequent top-up visits or call in for last-minute essentials.” He says the growth in single-occupancy households, and in the number of families with two parents working, is strengthening the trend.
DCS will work with their branded partners and retailers to ensure that the right ranges, visibility and promotions are delivered to capture the needs of this new convenience shopper.