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Brand New IAMS Delights

IAMS® is set to launch a wet cat food range, IAMS® Delights™, supported by an above the line advertising campaign.

Brand new IAMS® Delights™, is a wet cat food available in 85g pouch formats that has an irresistible meaty taste cats will love.

The range uses quality ingredients including salmon, tuna, chicken and turkey, promising to provide cats with a delicious and varied diet. The range is free from added gluten, artificial flavours, colourings or fillers.

IAMS® Delights™ is available in 9 tasty variants for cats including Senior Chicken in Gravy, Kitten Chicken in Gravy, Salmon & Trout in Jelly, Tuna & Peas in Gravy, Savoury Chicken & Turkey in Gravy, Turkey&Duck in Jelly, Lamb & Pepper in Gravy, Succulent Beef & Liver in Gravy and Lamb & Liver in Jelly. The range will be available individually in 85g pouches as well as in multiboxes of 12, 24 and 48 pouches

The launch will be supported by a 360⁰ advertising campaign with the strapline; ‘I am more than just a cat; I am an IAMS® Cat.’ The strapline is based on IAMS® historically well-known and iconic tagline for IAMS® in the UK.  In addition to the TV campaign, this launch will be supported by print, in-store point of sale and digital advertising.

The insight behind the campaign is something that every pet owner will understand, while you can’t always control what your pet gets up to you can make sure that what you put into their bowl is healthy.

Available from DCS