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Colgate® - Sensitive with Sensi Foam

Colgate has relaunched their Sensitive range with 3 new Sensi Foam products.

Sensi Foam is a new gentle formula that envelopes the teeth. The Sensi Foam technology transforms into a fine foam to reach all areas of teeth for a better clean feeling. Use regularly, twice daily, provides effective 24/7 protection for sensitive teeth

Colgate® Sensitive Whitening with Sensi Foam;

  • Specially developed for people with sensitive teeth
  • Contains Potassium Nitrate, clinically proven to soothe the nerves in exposed dentine
  • Helps restore your teeth's natural whiteness

Colgate® Sensitive Multi Protection with Sensi Foam;

  • Specially developed for people with sensitive teeth
  • Contains Potassium Nitrate, clinically proven to soothe the nerves in exposed dentine
  • 8 benefits in 1 toothpaste: effective protection for sensitive teeth
  • Reinforces enamel, Cavity protection, Prevent plaque, Prevent tartar, Healthy gums, Fresh breath, Stain removal

FAQ

What is Sensi Foam?
A: The term "Sensi Foam" refers to the foam produced by the dual surfactant/polymer system and to the active contained in the toothpaste for sensitivity. The dual surfactant and polymer system in the toothpaste leads to significantly higher foam volume during tooth brushing compared to regular toothpaste.
The surfactant is essential to the performance of toothpaste as it can enhance the removal of surface debris, such as stains and plaque, from teeth due to its detersive (cleaning) and emulsifying (dispersing of debris) actions. The more foam generated during tooth brushing, the better the cleaning action.

What does Sensi Foam do?
A: The term "Sensi Foam" refers to the foam produced by the dual surfactant/polymer system and to the active contained in the toothpaste for sensitivity. This new gentle formula provides protection for sensitive teeth and envelops the teeth while transforming into fine foam to reach all areas of teeth for a better clean feeling. It provides a unique mouthfeeling thanks to the higher foam volume produced during tooth brushing.

Which foaming agent are we using in the new Colgate Sensitive with Sensi Foam toothpaste. Is it the same as in our other toothpastes - if yes - which ones?
A: The foaming agent is based in a dual surfactant and polymer system that increases the level of foam generated during tooth brushing and the formulations of Colgate Sensitive with Sensi Foam are unique for these products.

Does Colgate Sensitive with Sensi Foam toothpaste create a lot of foam in my mouth?
A: Sensi Foam technology creates a more dense foam than previous Colgate Sensitive. Depending on the specific formula it creates up to more 50% foam volume vs. traditional toothpastes. From the ICPT run in UK in June 2014, consumers considered that new Colgate Sensitive with Sensi Foam delivers a great brushing experience and they also liked the foam overall, the texture and amount formed.

How does Colgate  Sensitive with Sensi Foam toothpaste work to reduce sensitivity?
A: Contains Potassium Nitrate clinically proven ingredient to relief sensitive teeth by soothing the nerves in exposed dentin

What are the differences among the 2 different variants of Colgate  Sensitive with Sensi Foam toothpaste?
A: Whitening: The gentle whitening system based on high cleaning silica that lifts away surface stains for shiny white teeth.
Multi-protection: it provides a complete protection for teeth and gums. It contains an antibacterial ingredient to fight gum problems and plaque. Also contains anti-tartar and stain prevention system

What is the difference of previous ColgateSensitive and new ColgateSensitive with Sensi Foam toothpastes?
A: The new Colgate Sensitive with Sensi Foam toothpaste has a new formula that increases the level of foam generated during tooth brushing. This new gentle formula provides protection for sensitive teeth and envelops the teeth while transforming into fine foam to reach all areas of teeth for a better clean feeling. The aesthetics are also different for the Whitening and Extra Fresh variant. Whitening has now a shiny soft blue and Extra Fresh a minty stripe.

Why can’t I find Colgate Sensitive Enamel Protect variant?
A: The Colgate Sensitive has been relaunched with a new formula and the new Colgate Sensitive with Sensi Foam is now available in 2 different variants now: Whitening & Multiprotection.

Why do we have expiry date for this new formula of Colgate Sensitive with Sensi Foam toothpaste?
A: The stability data for the new formula is only available for 24 month 

What is the difference between CSPR and Colgate Sensitive with Sensi Foam toothpastes?
A: Colgate Sensitive with Sensi Foam toothpaste is a mainstream offer for sensitivity relief, targeting light – medium sensitive sufferers.
Colgate Sensitive Pro.Relief toothpaste is a medical device targeted for medium – severe sensitive sufferers. 

What is the difference between Colgate Sensitive with Sensi Foam and Sensodyne base toothpastes?
A: Both products contain Potassium Nitrate for sensitivity relief and Colgate Sensitive with Sensi Foam has a new formula that increases the level of foam generated during tooth brushing.

Is the new Colgate Sensitive with Sensi Foam toothpaste clinically proven?
A: Colgate Sensitive with Sensi Foam toothpaste has been clinically proven to provide sensitivity relief.

Why is Colgate  Sensitive with Sensi Foam toothpaste more expensive than previous Colgate© Sensitive toothpaste?
A: The new Colgate Sensitive with Sensi Foam toothpaste has different formula vs. previous Colgate Sensitive toothpaste, with the new Sensi Foam technology. This new gentle formula provides protection for sensitive teeth and envelops the teeth while transforming into fine foam to reach all areas of teeth for a better clean feeling. It provides a unique mouth feeling thanks to the higher foam volume produced during tooth brushing