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Colgate - New Whitening Toothpaste

In June, Colgate will launch a premium whitening toothpaste that delivers noticeable results to the consumer.

The breakthrough product that works differently to current pastes on the market is clinically proven to go deeper than most whitening toothpastes to remove deep-set stains and reverse years of yellowing.

The portfolio will consist of two 75ml pastes; Cool Mint & Soft Mint with a £5.99 RSP.