Best Selling Brands Creative Marketing Leading Edge Technology Achieving Excellence Category Insight

Gillette Launches New Fusion ProShield

When it comes to shaving on auto-pilot, guys re-stroke over the same area, wiping away the shave gel. Shaving over the same spot without lubrication can cause skin irritation, redness and bumps that keep guys from looking and feeling their best. That’s why Gillette developed Fusion ProShield, engineered to proactively shield against irritation, with new lubrication before the blades in addition to the Lubrastrip after the blades, while still delivering incredible closeness.

Product Features:

  • New ProShield Lubrication Bar before the blades, in addition to the Lubrastrip after the blades, shields from irritation

With All of the Great Features of Gillette’s Most Advanced ProGlide Blade Cartridges:

  • Our thinnest, finest blade edges with less tug and pull1
  • Gillette’s most advanced blade coating
  • Blade Stability Bar maintains optimal blade spacing for exceptional comfort
  • MicroComb to help guide stubble to the blades
  • Precision Trimmer for accurate edging

On our FlexBall Technology Handle:

  • FlexBall handle with innovative pivot to respond to facial contours for maximum contact2

Two Varieties Available:

  • Standard (Yellow)
  • Chill™ with Cooling Technology (Blue)

And, ProShield blade cartridges fit on all Fusion and ProGlide handles.

Available from DCS from 29th January