Best Selling Brands Creative Marketing Leading Edge Technology Achieving Excellence Category Insight

Herbal Essences Partner with the World’s Leaders in Plant Science

P&G’s Herbal Essences have announced a great collaboration with The Royal Botanical Gardens Kew, a UK plant research organization and world’s leader in plant science. Trends we are seeing support the use of natural products and engaging consumers with the work that suppliers are doing to improve the ingredients used in their products.

Herbal Essences launched Bio: Renew in 2017, a collection free-from colourants, parabens and gluten, for every type of hair. Kew gardens currently works to authenticate the botanical ingredients found in this range of products.

Lynn Hicks, Herbal Essences North America Brand Manager, explains why the partnership was a natural fit, saying, “Kew’s dedication to researching and conserving the wonders of nature through science is a mission close to our brand’s heart.” She continues, “This is all about beauty rooted in plant science. It speaks to our commitment to deliver beautiful hair with the help of Kew’s knowledge of natural ingredients.”

DCS currently stock the Bio: Renew Travel minis, contact your account manager for further details.

For more information follow the below link: