Best Selling Brands Creative Marketing Leading Edge Technology Achieving Excellence Category Insight

Brand News from P&G

Fairy Clean & Fresh Dishwasher tablets has affirmed their status as the preferred dishwasher detergent by winning the Product of the Year Award 2014.

Key reasons for the win include:

• Fairy Clean & Fresh Dishwasher Tablets scored 71% vs. Finish Quantum 69%
• The appeal of the product is +3ppts above the category average
• Total satisfaction of the product is 90%
• “Cleans well, leaves machine clean and odour free”
• “Good price, good product. Eye catching packaging, familiar branding”

The Product of the Year vote was provided by a representative sample of households across the United Kingdom and Republic of Ireland. Respondents who took part in the research were recruited using the TNS Online Panel. Over 65,000 questionnaires were sent out by e-mail. Fieldwork ran from 25th October until 22nd November. 11,941 questionnaires were completed.