P&G unveils Bold 2in1 Pearls
Bold 2in1, one of P&G’s leading fabric care brands, is sprucing up the laundry category with the launch of its latest technological advancement, NEW Bold 2in1 Pearls. As the brand’s first ever three-chamber detergent, the new premium offering has been developed to meet the needs of the demanding sensorial shopper, and deliver growth for the fabric care market.
Bold 2in1 Pearls comes in four luxurious scents created by our expert perfumers – Lavender & Camomile, Peony & Cherry Blossom, White Lily & Lotus Flower and Hibiscus & Lime Blossom. Available in packs of 12, 18, 29 and 38 washes with RRPs starting at £3.99, the new range also includes the addition of a ‘touch of Lenor’ for a longer lasting, refined fragrance.
Its clever 3-chamber technology maximises the performance of the liquitabs by keeping each powerful cleaning ingredient separate until they are released individually in the wash, where they work in harmony to give consumers’ clothes an exceptional clean, long-lasting fragrance, and fibre care.
Daniel Jalapour, P&G laundry brand manager, comments: “The popular Bold 2in1 range is well-known for delivering on innovation, and this is the biggest NPD since the launch of our Gel range six years ago.
“Promising to offer consumers outstanding cleaning results with the added benefit of Lenor’s renowned freshness, we’re confident that the national roll-out will continue this success by driving incremental sales into the category, and with the significant support, we can expect demand to be high.”
Available from DCS!