PZ Cussons - Original Source New Quench Range
Original Source expands range with new Skin Quench All in One Moisturising Shower range.
Shower care brand Original Source has turned to Bulletproof for the creation of the name, brand, identity and packaging for its new Skin Quench All in One Moisturising Shower range.
Awarded the project on the strength of its previous work for brand owner PZ Cussons in May 2013, the brand design agency ’s first challenge was create a name capturing the skin caring qualities of the new launch.
The ‘Skin Quench’ name was then brought to life in a way that reflected the Original Source brand positioning of ‘Intense Natural Experiences’, embracing the bold and simple identity now synonymous with Original Source, while at the same time highlight the caring and moisturising properties of Skin Quench.
“The Bulletproof team made the project seem effortless, perfectly capturing the essence of the range in the sub-brand name Skin Quench and creating an impactful design to cut through the sea of white in the moisturising shower category. And we are delighted with the results,” said Holly Shaw, Original Source brand manager.
The new range will launch in all major multiples this month (June) before rolling out internationally in 2015.