RB Team Up With Save The Children
The global partnership between RB and Save the Children launched a unique and ground-breaking programme to help eradicate child deaths from diarrhoea.
The partnership unveiled two innovative new hygiene and sanitation products by RB (formerly known as Reckitt Benckiser) alongside Save the Children’s sustainable Stop Diarrhoea programme in India, Pakistan and Nigeria – aimed at preventing, controlling and treating the unnecessary killer.
For the first time, RB will not be making a profit from these products and the revenue will be reinvested into the Stop Diarrhoea programme and fighting diarrhoea. They will also be produced locally, encouraging entrepreneurship, in addition to reducing the overall carbon footprint and transport costs associated with their manufacture.