Reckitts - £4m Nurofen Express Campaign
RB has launched a new high profile £4m Nurofen Express campaign, running through until August with a total of six months airtime on TV.
The campaign delivers an interesting new perspective on headaches by enlightening consumers on what the real source is.
Headache is currently the largest pain occasion in the UK, with around 80% of people suffering from tension type headaches from time to time. While many believe their headaches to be caused by a number of factors, the new Nurofen campaign surprises consumers by telling them that the real cause of tension headaches is actually the muscles in the head and neck when they get strained. The aim of the campaign will be to educate consumers on these muscles being at the source of their headaches and how Nurofen targets the source to provide faster headache relief.
The campaign will run across all media touch points including: more traditional formats like TV, print and advertising on trains and the tube, but also innovative media channels with an engaging video playing across the London underground to grab the attention of commuters. A major focus of the campaign will be on targeted digital communications across social and medical platforms. In addition, on the 18th February there will also be a PR Experiential Stunt with a live twitter competition held in Victoria station and across 200 screens in London rail and underground stations.
Now available from DCS