Unilever - Alberto Balsam unveils new hair ranges
Alberto Balsam, the family haircare brand from Unilever UK, is expanding its portfolio with the launch of new Alberto Balsam Blends.
The collection features five ranges, all of which are designed to meet key haircare needs and provide consumers with refreshing fragrances. The activity will be supported with a £3m marketing investment including print, in-store, PR and TV sponsorship – on air from 1st September 2015.
Rolling out now, the Alberto Balsam Blends collection comprises shampoo, conditioner and post-wash products. Designed to deliver excellent results at an affordable price point, the new additions fuse natural ingredients with luxurious scents, delivering beautiful looking, fragrant hair.
With a volume share of 7.5% of the total haircare market, Alberto Balsam Blends is set to encourage consumers to trial new formats outside of shampoo and conditioner, driving incremental sales into the category.
The collection comprises:
Smooth & Sleek – Designed for normal and frizz prone hair, this range combines Argan Oil with a luxurious Jasmine fragrance for smooth, silky hair. The new Smooth & Sleek Nourishing Oil is the perfect post-wash accompaniment, offering restorative and smoothing benefits.
Damage Repair – Developed to nourish and strengthen dry, damaged hair, the range includes avocado oil rich in vitamins A & E with a beautiful coconut scent. The Intensive Mask offers deep nourishment to leave hair hydrated.
Stunning Shine – Created for normal or dull hair, this range blends shine enhancing natural sesame oil with a summery peach blossom fragrance, restoring hair to leave it glossy and full of vitality. Results can be enhanced with the Shine Spray for a silky, shimmering finish.
Clear & Fresh – Designed for normal or greasy hair, this range combines organic green tea extract with a revitalising citrus fragrance, reviving hair for a fresh, natural finish. The Dry Shampoo is the perfect addition to keep hair refreshed in between washes.
Colour Bright – Developed to protect and nourish colour treated hair, this range brings together anti-oxidant red camellia extract with a fresh orange fragrance for vibrant, healthy looking hair. The new Nourishing Detangler + UV Filter helps protect your coloured hair and increases colour vibrancy.
Hugo Rawlinson, brand manager for Alberto Balsam at Unilever UK, comments: “Alberto Balsam is a well-established family brand that provides excellent haircare at an affordable price point. The new Blends range encapsulates everything our consumers love, effective haircare products with natural ingredients and luxurious fragrances, providing them with beautiful looking and gorgeous smelling hair.”