Unilever - Oral care innovation regenerates tooth enamel
REGENERATE Enamel Science™ is the first of its kind
Unilever is launching a breakthrough dental care system which regenerates the early damage of eroded enamel using the same mineral that tooth enamel is made of.
Once enamel is lost, the body cannot restore it. However, REGENERATE Enamel Science™ delivers unprecedented results acting on early, invisible stages of tooth erosion and helping to regenerate enamel by restoring its mineral content with regular use.
Marie-Anne Aymerich, SVP, Oral Care, says: “Beauty is not a word we usually associate with Oral Care. REGENERATE Enamel Science™ is about to change this because of the amazing benefit this product brings and how beautifully luxurious this product looks.”
REGENERATE Enamel Science™ consists of an advanced toothpaste for daily brushing and a monthly boosting serum which together can regenerate 82% of enamel after just three days of use.*
The secret behind its powers is the patented NR-5™ technology, which harnesses calcium silicate and sodium phosphate to provide a fresh supply of minerals which are deposited onto teeth.
Inspired by scientific findings in bone repair, scientists spent over nine years conducting international research across Unilever oral care research centres in Port Sunlight, Milan and Shanghai to harness this NR-5™ technology to an advanced oral care product system.
Unilever R&D expert Fred Schafer, who was part of the team which developed and tested REGENERATE Enamel Science™, says: “This journey started almost a decade ago when the question we asked ourselves was: the human body can rebuild bone, so what about tooth enamel? With REGENERATE Enamel Science™ we are able to answer this challenge and its unique and clinically proven mechanism of action provides dental care professionals with a solution to offer patients troubled by enamel erosion.”
REGENERATE Enamel Science™ will be available in Selfridges and Boots in the UK in June.
The underlying science will also be published in the Journal of Dentistry and presented as part of a Unilever symposium at the 2014 IADR conference, the annual global meeting of oral care research scientists.
*Based on in vitro test measuring enamel hardness after three days’ combined use of toothpaste and serum.
For more information visit www.regenerateNR5.com
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