Unilever - Radox Unveils 'Feel Indulged' Range
Radox is set to expand its shower gel offering with the launch of its Feel Indulged range.
The new pampering collection is being released to coincide with the re-launch of the entire Radox shower gel portfolio, which includes a new pack design and variant names. The activity will be supported with a £2m marketing campaign, including TV running June to September.
Rolling out now, the new indulgent range is targeted exclusively at women and has a variant to suit every mood. The new range has a creamy formulation, developed to leave skin clean and moisturised. The luxurious line-up includes:
- Feel Calm – infused with Chamomile and jojoba oil to relax and restore calm
- Feel Pampered – containing shea butter and ginger to create a warming fragrance, setting the stage for a special evening
- Feel Romantic – designed to create a sweet and romantic atmosphere with scents of orchid & blueberry
- Feel Rejuvenated – a fresh and invigorating shower gel with, orange oil and vitamin e to help consumers feel rejuvenated
Nikki Comiskey, senior brand manager for Radox at Unilever UK, says: “We know that consumers love to try new and exciting fragrances, especially when it comes to shower time. For a lot of people, the shower can be a sacred place where they can experience some ‘me time’, which is why we have created the Feel Indulged range, to help consumers transform their moods in just one shower.”