Unilever - Vaseline Queen Bee
Vaseline, the UK’s No. one lip tin from Unilever UK, is introducing its 4th limited edition, honey-scented lip therapy tin – Vaseline Queen Bee. The latest limited edition follows the success of previous limited edition variants including Crème Brûlée, Pink Bubbly and last year’s Paint the Town Red, and is set to drive value sales through impulse purchases across the category.
Rolling out now and available until stocks last, the new limited edition variant features the classic Vaseline moisture-locking formula which helps to keep lips protected and soft. Its sweet honey scent has been developed to capitalise on the growing consumer trend towards natural beauty products.
The eye-catching edition Vaseline Queen Bee comes in golden-yellow and black striped tin, giving it a premium look and feel for optimum stand-out on shelf.
Queen Bee has been launched with an exclusive PR event at the aspirational Ham Yard Hotel, receiving much love from the top media and bloggers. It has been set early on the path to success.