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Why Not? New Limited Edition Impulse Spray

Impulse, the female body spray from Unilever UK, has unveiled a new variant: Impulse Why Not?

Unilever said the new limited edition spray boasts a ‘truly tropical’ scent and features zesty citrus notes of bergamot, frozen lemon and bitter orange, with an infusion of Earl Grey Tea and natural spices – such as nutmeg and cardamom.

Yasmin Tavassoly-Marsh for Impulse at Unilever UK, said: “We know that consumers are always looking for new and exciting but wearable everyday scents, which is why we’re excited to launch our new limited edition in partnership with Charli XCX.

“The fun, brightly coloured yellow packaging, designed by Charli XCX, highlights the citrus notes of the new variant and the fun tiger images bring Charli’s unique personality to the Impulse range as well as providing optimal standout on shelf.”