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Varta - Experts in Mobile Energy Solutions

For more than 128 years, the name VARTA has stood for market-leading battery solutions, and we have been committed to the brand promise behind the 'Made in Germany' label for all this time. VARTA Consumer is internationally renowned for its quality, competence and customer proximity. Producing predominantly in the south of the country, VARTA Consumer is the sole manufacturer of alkaline batteries that relies on its location in Germany. 'Made in Germany' is recognised and understood worldwide as a seal of quality and approval, representing, like no other, outstanding expertise in the areas of research and development, engineering as well as production.

From consumer batteries and rechargeable batteries to chargers and flashlights, we continue to customise our products to the end user – and all thanks to a strong, long-standing and experienced team. As a full-range supplier of consumer batteries, we are part of the four-billion-dollar Spectrum Brands Group. This means that we belong to a global network capable of meeting all international requirements.

VARTA Consumer Batteries also launched their £1 million Christmas campaign: an investment which will reach a UK audience of 22 million* this festive season. Natalie Carney, VARTA Trade Marketing Manager, UK & Ireland, commented: “The significant investment we have put into this campaign reiterates our commitment to the UK market. The Christmas period is a competitive time for advertising but, as a challenger brand, we’ve not been afraid to tell our story and come up with a creative that will really resonate with consumers. The advert is designed to raise awareness of the brand in this key trading period, highlight our current stockists and act as a handy reminder to shoppers to stock up on batteries so they can continue to power their own Christmas moments.”

The VARTA range is available from official distributor, DCS.

*Figure based on estimated viewing figures