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Laundry Add-Ons - The Sure Way to Grow Your Sales

The laundry add-ons category is worth more than £100m in the UK market. Whilst it’s dwarfed by laundry detergents (£900m) and fabric conditioners (£430m), it’s still important to get right. There are many shoppers who are loyal to specific products, and you can encourage customers to grow their baskets by shopping across the full range.
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5 Reasons Why Fabric Conditioners Are So Much More Exciting Than You Think.

Why would anyone want to read a blog about the laundry category? In fairness, that’s a very good question, and if you’ve read this far you’re already doing well. But the category is more exciting than you might think.
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Driving Hand Gel Distribution During Covid

WHS Travel was approached with the idea of using one of its flagship stores to showcase the “Always Carry Carex” message in an impactful way whilst reaching the maximum amount of people possible.
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Three Million Reasons to Get Excited About the Baby Care Category

There are three million children under the age of four in the UK. You can turn parents and carers of these children into some of your most loyal shoppers… if you can offer them what they’re looking for.
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The Ins & Outs of Choosing the Right Laundry Range

The Laundry category is worth more than £1.4B in the UK market, which means it’s one of the most important for retailers to get right in store.
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Freshening up the Booths Laundry range

The DCS Category & Insight team worked in partnership with Booths supermarkets to complete a full Laundry range review across their total estate of 28 stores.
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Thinking, talking, and transforming online.

It’s been said many times, by many people, and it’s so, so true. Winning is a team sport!
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Think differentiation - owning customer consciousness

Getting it right is more important than being first… right? In consumers’ minds, that’s not true. Consumers’ impressions are binary: there’s ‘number one’ and then there’s ‘everybody else’. Differentiation means owning consumer consciousness. Consciousness creates differentiation. Without it, you’re just everyone else…
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