Behind the Bubbles: Mastering the Laundry Aisle for Retailers
Unlocking the secrets to a successful laundry aisle can significantly impact retail success, given the laundry category's substantial £1.7bn value in the UK market. In this article, we delve into the intricacies of choosing the right laundry range, focusing primarily on detergents. From understanding shopper segments to navigating brand preferences and product formats, we unravel the key considerations that drive sales and enhance customer satisfaction. Join us as we explore the nuances of this essential category and uncover strategies to optimise your laundry offerings for maximum impact and growth.
Embracing and Leveraging Disruption
2021 is the beginning of a very different new year, how do we address the evolving consumer behaviours through digital commerce transformation.
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What Customers Say, Do and Feel
People don’t think what they feel, they don’t say what they think, and they don’t do what they say.
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4 things you need to know about sustainably sourced palm oil in 2021
There is a growing Global concern that commodities are produced without causing harm to the environment or society.
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Case Study - The Range
At DCS, we were able to work closely with The Range’s team to improve their proposition both in-store and online.
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Driving Gillette in East End
Noting underperforming sales of male shaving products were an opportunity for growth in the East end.
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Colgate growth in Bodycare
Working closely with Bodycare to make sure they have access to all the right products and promotional plans.
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Trends of 2020 Year in Review - In Retail News
In December's issue of In Retail News (IRN), we were featured in an article recapping the trends of 2020.
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Fairy Co-Pack Partnership
Reacting to new PMP opportunities in Wholesale and Convenience.
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