Positivity at DCS - How Positive Feedback Can Make All the Difference in the WorkplaceI think I was slightly sceptical when I first read an article by Shelle Rose Charvet, best-selling author of ‘Words That Change Minds,’ when she described the impact of only giving positive feedback to delegates on her certification training course. She had been constantly exploring ways to help delegates overcome ‘Incompetency Attacks’ – those negative states that hijack learners’ ability to take on new learning because ‘they can’t do it’ – and hadn’t found one single way to change the unhelpful patterns.
In the 26 years that DCS has been operating we have developed home grown sales talent through buddying and mentoring alongside recruiting experienced salespeople from other FMCG businesses. The formula has served us well. However, for the next phase of growth we knew it would be crucial to invest in embedding the role model DCS way of selling which reflects this Triple Win mentality.
The Laundry category is worth more than £1.4B in the UK market, which means it’s one of the most important for retailers to get right in store.
DCS is proud we now have gained Organic certification from the Soil Association. This is another step on our journey to help the environment and become a more sustainable business.
Getting it right is more important than being first… right?
In consumers’ minds, that’s not true. Consumers’ impressions are binary: there’s ‘number one’ and then there’s ‘everybody else’. Differentiation means owning consumer consciousness. Consciousness creates differentiation. Without it, you’re just everyone else…