Understanding Customer Personalities: A Comprehensive Guide
Learn how understanding the value hierarchy can shape targeted approaches for each customer personality, enhancing your retail success.Working Together to Create Period Equality
DCS alongside P&G have been working with PHS and the Department of Education to create period equality.
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Three Million Reasons to Get Excited About the Baby Care Category
There are three million children under the age of four in the UK. You can turn parents and carers of these children into some of your most loyal shoppers… if you can offer them what they’re looking for.
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DCS Group (UK) Ltd and Standout Field Marketing Announce Sales and Distribution Partnership
DCS Group (UK) Ltd and Standout Field Marketing announce a sales and distribution partnership, commencing with global beauty brand, Coty, as their first client partner.
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How We Are Developing the Best Sales Team in Our Sector
In the 26 years that DCS has been operating we have developed home grown sales talent through buddying and mentoring alongside recruiting experienced salespeople from other FMCG businesses. The formula has served us well. However, for the next phase of growth we knew it would be crucial to invest in embedding the role model DCS way of selling which reflects this Triple Win mentality.
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The Ins & Outs of Choosing the Right Laundry Range
The Laundry category is worth more than £1.4B in the UK market, which means it’s one of the most important for retailers to get right in store.
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Freshening up the Booths Laundry range
The DCS Category & Insight team worked in partnership with Booths supermarkets to complete a full Laundry range review across their total estate of 28 stores.
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Thinking, talking, and transforming online.
It’s been said many times, by many people, and it’s so, so true. Winning is a team sport!
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Think differentiation - owning customer consciousness
Getting it right is more important than being first… right?
In consumers’ minds, that’s not true. Consumers’ impressions are binary: there’s ‘number one’ and then there’s ‘everybody else’. Differentiation means owning consumer consciousness. Consciousness creates differentiation. Without it, you’re just everyone else…
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