Behind the Bubbles: Mastering the Laundry Aisle for Retailers
Unlocking the secrets to a successful laundry aisle can significantly impact retail success, given the laundry category's substantial £1.7bn value in the UK market. In this article, we delve into the intricacies of choosing the right laundry range, focusing primarily on detergents. From understanding shopper segments to navigating brand preferences and product formats, we unravel the key considerations that drive sales and enhance customer satisfaction. Join us as we explore the nuances of this essential category and uncover strategies to optimise your laundry offerings for maximum impact and growth.Exist Beautifully to Your Full Potential!
Since we started Women in Wholesale 7 years ago, our mission has been to Inspire, Support and Progress women working in our channel. This year, our theme ‘Be the best You’ underpins everything we stand for – however, there is an even better single word that encompasses our mission: Arete.
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Working Together to Create Period Equality
DCS alongside P&G have been working with PHS and the Department of Education to create period equality.
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Three Million Reasons to Get Excited About the Baby Care Category
There are three million children under the age of four in the UK. You can turn parents and carers of these children into some of your most loyal shoppers… if you can offer them what they’re looking for.
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DCS Group (UK) Ltd and Standout Field Marketing Announce Sales and Distribution Partnership
DCS Group (UK) Ltd and Standout Field Marketing announce a sales and distribution partnership, commencing with global beauty brand, Coty, as their first client partner.
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How We Are Developing the Best Sales Team in Our Sector
In the 26 years that DCS has been operating we have developed home grown sales talent through buddying and mentoring alongside recruiting experienced salespeople from other FMCG businesses. The formula has served us well. However, for the next phase of growth we knew it would be crucial to invest in embedding the role model DCS way of selling which reflects this Triple Win mentality.
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The Ins & Outs of Choosing the Right Laundry Range
The Laundry category is worth more than £1.4B in the UK market, which means it’s one of the most important for retailers to get right in store.
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Freshening up the Booths Laundry range
The DCS Category & Insight team worked in partnership with Booths supermarkets to complete a full Laundry range review across their total estate of 28 stores.
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Thinking, talking, and transforming online.
It’s been said many times, by many people, and it’s so, so true. Winning is a team sport!
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