Behind the Bubbles: Mastering the Laundry Aisle for Retailers
Unlocking the secrets to a successful laundry aisle can significantly impact retail success, given the laundry category's substantial £1.7bn value in the UK market. In this article, we delve into the intricacies of choosing the right laundry range, focusing primarily on detergents. From understanding shopper segments to navigating brand preferences and product formats, we unravel the key considerations that drive sales and enhance customer satisfaction. Join us as we explore the nuances of this essential category and uncover strategies to optimise your laundry offerings for maximum impact and growth.Laundry Add-Ons - The Sure Way to Grow Your Sales
The laundry add-ons category is worth more than £100m in the UK market. Whilst it’s dwarfed by laundry detergents (£900m) and fabric conditioners (£430m), it’s still important to get right. There are many shoppers who are loyal to specific products, and you can encourage customers to grow their baskets by shopping across the full range.
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DCS Expands!
DCS continues to expand, adding an additional warehouse to our Banbury Headquarters and additional business along with it!
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Productive vs Busy: How DCS Are Working on an Age-Old Challenge
In logistics, we can calculate how long it will take to transport products from A to B and can build in robust contingency time based on reliable information. Yet, it seems to be so much more difficult to accurately plan time within other business functions. This is something we are looking at more closely in DCS - how can we make it easier for people to be productive?
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Technical Transfer – Starting on the Right Foot
Moving a product between suppliers is not always an easy process. At DCS we have transitioned many complex products to our factory. Here is a great example of how we can work in a fast and flexible manner to get your product into production and onto shelves so you can focus on growing your brand!
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Maximising Personal Care Sales in Convenience
8 in 10 Convenience retail consumers shop for snacks & drinks but only 1 in 10 shop for deodorants, haircare or skincare. Converting just 5% more shoppers into beauty and personal care (BPC) categories could be a £1.8m RSV opportunity.
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Why It's So Important to Find Time to Train in Sales
In the fast-paced world of sales, it can often be easy to forget the importance of regular and practical training to maintain an effective team across your company. DCS' Grainne Ridge explains how we find time to train at DCS.
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5 Reasons Why Fabric Conditioners Are So Much More Exciting Than You Think.
Why would anyone want to read a blog about the laundry category? In fairness, that’s a very good question, and if you’ve read this far you’re already doing well. But the category is more exciting than you might think.
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Driving Hand Gel Distribution During Covid
WHS Travel was approached with the idea of using one of its flagship stores to showcase the “Always Carry Carex” message in an impactful way whilst reaching the maximum amount of people possible.
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