Behind the Bubbles: Mastering the Laundry Aisle for Retailers
Unlocking the secrets to a successful laundry aisle can significantly impact retail success, given the laundry category's substantial £1.7bn value in the UK market. In this article, we delve into the intricacies of choosing the right laundry range, focusing primarily on detergents. From understanding shopper segments to navigating brand preferences and product formats, we unravel the key considerations that drive sales and enhance customer satisfaction. Join us as we explore the nuances of this essential category and uncover strategies to optimise your laundry offerings for maximum impact and growth.DCS 10 years supported by Barclays
DCS recently celebrated our 10 year Anniversary supported by Barclays.
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DCS donates to the troops
Earlier this week DCS Group (UK) Ltd got the call from the Parachute Regiment who just returned from Kabul and had to isolate for a week in large hangars on basic food.
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Freshening up the Booths Laundry range
The DCS Category & Insight team worked in partnership with Booths supermarkets to complete a full Laundry range review across their total estate of 28 stores.
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Thinking, talking, and transforming online.
It’s been said many times, by many people, and it’s so, so true. Winning is a team sport!
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Think differentiation - owning customer consciousness
Getting it right is more important than being first… right?
In consumers’ minds, that’s not true. Consumers’ impressions are binary: there’s ‘number one’ and then there’s ‘everybody else’. Differentiation means owning consumer consciousness. Consciousness creates differentiation. Without it, you’re just everyone else…
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Rise of eCommerce, marketplaces & delivered
2020 has been a transformational year… for all the wrong reasons. Phenomenal growth in Internet of Things technology, which normally takes years, has happened overnight.
It’s not a blip – it’s just business evolution, and the wholesale channel must mature its approach to creating ever more customer-centric experiences in order to grow sustainably.
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10 Products you Must Stock!
Throughout the pandemic, cleaning and antibacterial products have grown exponentially and have become an integral part of day-to-day life across the nation. 52% of consumers are cleaning their homes more frequently[1], and 46% are using more antibacterial products at home[2]. With this in mind, this is the perfect time for retailers to be meeting the needs of shoppers who are keen to do all that they can to protect themselves and their families.
Stocking a concise core range is always a key principle for retailers, and it is particularly relevant in the current climate because shoppers are actively looking for these products in convenience stores, and are trying to minimise trips and buy as much as possible in one place. Now is the time to stock the right range and maximise your sales!
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Clean Up! - Scottish Local Retailer
DCS most recently contributed copy towards a feature for SLR (Scottish Local Retailer) titled 'Clean Up!'
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